Last.fm, the Social music network has agreed deals with both major and indie record labels to let fans listen to the music they want, when they want - without payment. The Deals Will allow fans in the US, Britain and German to stream music for free or pay to download MP3s via Amazon.com.
The new steaming scheme is entirely funded by ad revenue and fans get to listen to each song on the website up to three times before being urged to purchase a copy.
It's been six years since Lat.fm started trying to broker deal with music companies, Last.fm co-founder Martin Stiksel remarked "They wouldn't even take our calls back then"
My take - another win for the consumer, it appears that the music industry is waking up and modernising. MC Lars had a point.
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