MySpace goes retro with shows

MySpace has announced a deal to put its web-based shows on TV. Thanks to a deal with the Shine Group, you’ll be able to see MySpace shows such as Quarterlife, Roommates and Special Delivery on your TV. According to MySpace, it’s developing local versions of its current shows with plans to develop some new concepts. However, reports from NBC in the US, who broadcast "Quarterlife", reveal that the show ranked last among all shows aired in that slot – not very encouraging numbers.

MyTake – Isn’t this supposed to happen the other way around? It seems a bit odd to have shows that are web-based moved to TV – you’re going fro a highly flexible and accessible medium to a very rigid and closed medium. Surely the appeal of these shows is partly to do with the accessibility of them – you don’t need to make an appointment to see it. With more and more content shifting from the TV to the net, this can only be move to get big TV money, but the figures (as our pals at NBC found) don’t lie.