Being pushed around in the console market by Nintendo, PlayStation are looking for Sackboy to help claw back some of the more casual gamers that Nintendo has charmed with the ever-popular Wii console. The game is remarkably straight forward – echoing the look and feel of a bygone era, you move left and right, jump over things and collect stuff as you go – sound familiar? The killer app for the game is the social networking element, which lets you design your own levels and customising characters that you can share with friends.
MyTake – The Wii captured hearts with its quirky controls and the customisable gameplay, bringing back a greater sense of “clean fun” to gaming which encouraged more people to get in to gaming. In addition, it cannot be forgotten that Playstation were the pioneers when it came to attracting non-gamers through titles such as SingStar. Having said that, it is very, very difficult to come up with a character that you can be confident in and put your brand reputation behind. Watch this space..and this video….cute, isn’t he?
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