Alright - so I'm a bit late posting on this. But the news is that it's all about the book and not the space. What I mean is that Aussies prefer Facebook to MySpace, at least that's what a new survey commissioned by B&T says. According to the results, 23 per cent of respondents favored Facebook compared to just 11.5 per cent for MySpace, while YouTube came in with 11.5 per cent and Bebo at 2.6 per cent. Perhaps the more interesting figure from the study is that over 40 per cent of respondents stated that they didn't visit any social networking sites - which basically means there's a hell of a lot of room for growth.
My Take - Facebook has struck a chord with users offering them a unique blend of functionality, flexibility, privacy and....fun. Build it and they will come, put on a party, and they'll stay.
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