Next-gen comics

It's not often that you come across a new type of content, but today was one of those days for me. Take a look at this from Marvel. They are called Motion Comics and they are "not quite comics and not quite animation" - sounds like most of the cartoons my daughter watches.



The first Motion Comic to be released will be "Astonishing X-Men" and I have to say, it looks quite interesting. I think I have seen a few things like this before, but the big question is whether or not this actually catches on among a fairly tight community,

MyTake - How often do you see a new type of content, not often (as I already said...bad blogger) which is what makes this so interesting. The other interesting aspect of this is the level of innovation in a fairly tactile community - aren't comic fans interested in actually owning the comics anymore? Will it catch on, who knows, will it help expand the audience base thanks to the huge popularity of the likes of iTunes, who knows....... will it give comic fans another way to get their fix, for sure.

Flashers and flashmobs at Liverpool street

Flicking through a popular free London paper yesterday I came across a story about a flashmob organised via Facebook, mimicking a popular TV for a mobile telco. My first thought was one of amazement at the continued popularity of flashmobs, but then I started thinking about the actual PR idea behind the flashmob.

Flashmobs have been around for a while now and there have been some very successful ones and some not so successful. Most of the successful ones have not been organised by brands or on behalf of brand, they have been for individual causes, or more often than not for no reason whatsoever - think about the Rickrolling event at Charing Cross last year. Now I've yet to make my mind up on how involved the actual brand was in this, as it attracted up to 13,000 people (including some guy that stripped off) and that's a hell of a lot of "willing" volunteers!



As mentioned, it was organised through Facebook and it generated a hell of a result that will surely have some traction for the brand - whether or not they were involved or not. It begs the question, are the social networks opening up to the world of marketing to a greater extent?

MyTake - Brilliant brand awareness and if it was a managed and delivered campaign, then a big pat on the back to all involved. From a marketing perspective, the social networks have always been a bit of a sacred place and the likes of Facebook is littered with cock-ups by a whole host of different companies, but perhaps this is good news for marketers.....build it and they will come.

Are they listening?

Warning to some of my more conservative readers, this video contains more profanities than an episode of Gordon Ramsey's The F Word featuring several big brother contestants..... but it's damn funny.

I was actually in an interview a few days ago taking about launching new technology products and touched upon the issues raised in this video. Take a look and I'll explain.



As much as we'd like to try and deny it, there's a lot of truth in that video. In the interview I was talking about before the video, I was talking about the numerous technology and internet launches that promise the world, don't deliver and use use an Australian phrase "shoot throw like a Bondi tram". Some of the most successful gadgets or internet start-ups are those that are based on real customer insights, those that understand the needs and wants of that audience and then delivers them in a simply, easy-to-use, shiny box.

MyTake - Brands do need to start and listen a hell of a lot more and they need to respond to their audiences, both in the form of conversation and in the resulting products. Social media is probably to most effective testing pool in the world, when it comes to product development brands don't really have a more transparent tool at their disposal.

Fry's top of the tweets

One of my favourite ports of call when it comes to interesting and original news is The Times Online. During my first stint in London I was actually quite good pals with the online time who I have to say have done an absolutely outstanding job. Today I was reading a story about the most popular celebrities on Twitter, which was really very interesting.... for more than one reason

Top of the list was none other that Stephen Fry, which I can actually understand, but other notables include the likes of Lance Armstrong, Britney Spears and Rick Sanchez..... don't worry if you don't know him, he's actually a US news anchorman.

The really interesting story for me isn't who's the most popular, but it's the relationship between them and their audience. What better way of getting your celebrity fix than checking their Twitter feed? It's real (we hope), up to date and actually authored (we hope) by your favourite celeb - what could be better, how can the likes of OK and Reveal compete with that?

MyTake - Is this the gossip mag for a whole new generation, the celebrity's very own broadcasting channel? It could be, and for me if I actually wanted to find out what my favourite celeb was doing that's the first place i'd look. But what about the people that actually are interested in that kind of content, is Twitter at the point where they even know it exists or is this type of usage that actually pushes it right the way through to the mainstream. Time (as usual) will tell

Change is (dot) coming

Like millions of others around the world, I sat and watched in awe as Barack Obama gave his inauguration speech and felt that I was witnessing a genuine piece of history. But, perhaps more interesting than the handover between Mr Bush and Mr Obama is the handover of the websites. Well...more interesting for me. 

I've blogged quite a bit on the success of the Obama web team and their excellent use of social media on the road to The Whitehouse, but what now? Obama's Change.gov is making the transition to the Whitehouse.gov site and it has already been asking for citizens to email in ideas, the best of which will be ranked then put in front of The President for consideration. But what about the Twitter account, the Flickr account, LinkedIn and Facebook? I guess only time will tell.

MyTake - The conversation has been started, so it must continue. I hope that we are going to see an era of openness and honesty and lets face it, this our best chance. The communication platform offered by social media probably represents the most powerful connection with Obama's audience. After all, a man of the people needs to talk to the people.  

Vive la France

What can I say? It's been a bit of a hectic couple of weeks as we've moved out of our house and ultimately left the great land down under. We arrived in France yesterday and picked up our little Kelpie (iconic Australian dog) from the pet transport company - thanks to Swissport Import and Eric over there - brilliant people. 

There are a few things that have immediately hit me as I settle back in to European life, and here's a sample

1) Oh my God its f***ing cold!

2) It feels like Christmas here, the weather, the decorations

3) People are a lot nicer than I remember

4) The TGV and Eurostar is the best train experience ever

5) Central heating rocks 

But, as it all starts coming back to me, as I watch BBC breakfast News (eat your heart out Kochie) and I hear about all the news from this great continent of hours, well....it feels great to be back.

Normal service will resume soon, Tinternet Treats, Video of the week and my usual observations on all things digital.  Off to London for some interviews and meetings today, so if anyone fancies meeting up, ping me!

 

Throwing one last shrimp on the barbie

Less than a week until I leave the Harbour City and as I mentioned in my previous post, I have complied a list of all the things I’ll miss and the tings that I won’t. I have to ay that if I didn’t limited the lists to 10 each, then the “miss” one would have been much longer, while I struggled to finish the “won’t miss” list. At the end of the day, Australia has been very good to me and my family and I have experienced so much in the three and a half years I’ve lived here. Hell, if Australia was just next to Europe I’d probably never leave.

Miss
1) Mateship – you can meet a bloke in a bar and the next minute he’ll invite you to stay at his beach house over the weekend and enjoy a few cold ones and a bit of fishing
2) A spade is a spade – they don’t mess around, it is what it is!
3) The weather and the surf – They’ve got more beaches than you can poke a stick at
4) Thongs (flip-flops) – the are listed on the “appropriate attire” list for flying on Qantas (Queensland and Northern Territory Air Services)
5) Stubby holders – someone was thinking when they invented that
6) The open road – jump in your car and head out of the Sydney and you get to see some of the most beautiful country on God’s green earth
7) Get up and go – There’s no sitting on your ass in this country!
8) The Harbour Bridge – one of the most amazing structures I have ever seen, I still get goosebumps when I go over it
9) She’ll be right – There’s still a bit of the Wild West out here, so you might just have to make do with a few things
10) Pride – I have never met an Aussie that isn’t proud of their country

Won’t miss
1) TV – Get foxtel or die, the TV here is damn awful
2) David Koch – hands down the most annoying man ever to grace a TV set
3) Baby names – everything gets a “baby name” here – breakie, Chrissy and so on – we’re not 5 years old you know
4) Both barrels but no back-up – it’s not uncommon for an Aussie to give you a piece of their mind and then scamper off before you’ve had time to retort
5) AFL – what is the point
6) The Australian Cricket team – hands down the most arrogant sportspeople on the planet…I’d have gone fishing too if I was Andrew Symonds
7) News – If it doesn’t happen in Australia, it doesn’t get covered – we live in a little place called Earth people!
8) Christmas – it’s just not the same in 30 degree heat
9) Distance – it’s a long way to anywhere else
10) Water shortages – I cleaned my car 3 times in the entire time I had it

So, my fair Australia, here’s to you and yours and all the fun I’ve had, the beers I’ve drank and the mates I’ve made.