Warning to some of my more conservative readers, this video contains more profanities than an episode of Gordon Ramsey's The F Word featuring several big brother contestants..... but it's damn funny.I was actually in an interview a few days ago taking about launching new technology products and touched upon the issues raised in this video. Take a look and I'll explain.
As much as we'd like to try and deny it, there's a lot of truth in that video. In the interview I was talking about before the video, I was talking about the numerous technology and internet launches that promise the world, don't deliver and use use an Australian phrase "shoot throw like a Bondi tram". Some of the most successful gadgets or internet start-ups are those that are based on real customer insights, those that understand the needs and wants of that audience and then delivers them in a simply, easy-to-use, shiny box.
MyTake - Brands do need to start and listen a hell of a lot more and they need to respond to their audiences, both in the form of conversation and in the resulting products. Social media is probably to most effective testing pool in the world, when it comes to product development brands don't really have a more transparent tool at their disposal.
Ah Wednesday, you’re like that chipper old bloke on the train that says hello, so polite and good mannered. Anyway, today’s treats are an assortment of the weird and wonderful, the useful and the downright stupid! First up, Pink Tentacle has some brilliant pictures of customised trains in Japan, featuring everything from Manga designs to sports teams. Second up is Momspit – now this is brilliant, it’s a wash that requires no water whatsoever, letting you wash yourself on the go, just like your mom did with a bit of spit and an old hanky. Third, more news on Google’s domination of every last bit of information ever as they buy 20 million archived newspaper pages. Last, probably the most useless thing I have ever seen, but quirky non-the-less, it’s the Platzhalter bookshelf that actually splits and moves apart to let you store more books….just buy another bookshelf – IKEA people……
