MySpace pokes Apple in the iTunes

So, MySpace comes out and tells the world that it’s set to take on iTunes and Apple does the cultural equivalent of bending down and patting it on the head. The men in white wasted no time in telling the world that Apple iTunes sales have now exceeded that of Wal-Mart stores, putting them in the number one spot in the US – some of you may have read my last post on the Apple Vs Wal-Mart battle where Apple came off in second spot.

Back to the MySpace offering - MySpace Music is a partnership with Universal Music, Sony BMG and Warner Music and although they aren’t talking money, they did say that it would be ad-supported to some extent. In terms of making money, they were quite forthcoming with that detail, stating that they would be selling digital music downloads, ring tones, concert tickets and t-shirts.

MyTake – MySpace is a massive network and the different content flying around is amazing and obviously very appealing to its audience. As for taking on iTunes, I reckon that’s a bit of a stretch. iTunes can be anything to anyone and the important thing is that it acts as your library and your music store. If you think about the demographic for MySpace and then the penetration of iTunes, I think you’ll agree, it’s a bit of a redundant debate. Don’t get me wrong, it’s awesome that MySpace is doing this, the more interesting and appealing content the better. As time goes on, I think we’ll see more and more individual ways of searching, finding and consuming content.