Tinternet treats: 04:12:08

Thursday….the only day that’s better than you is Friday…and Saturday…well maybe Sunday as well…but only the morning part. Today’s picks are mostly quirky little inventions and gadgets, but all worthy of the Tinternet treats section. First up is a series of paper water bottles from design company Brandimage, Lost at e minor report that they are completely recyclable and can be re-used a few times as well. Second, we have another bookcase, this time from REK and I have to say that it looks more useful that the one we covered yesterday. Third, Lifehacker reports that Windows 7 beta is apparently due in January 2009. I was speaking to a few pals about this last night and as you can imagine, there’s a fair bit of excitement building. Lastly and perhaps my favourite, is an inflatable outdoor projection screen brought to us by bb gadgets. Have fun, happy Thursday and I hope like me you are looking forward to a few beers after work…no, wait, I have the dentist…damn it!

Lostateminor:
Paper water bottle
Gizmodo:
The REK bookcase to accommodate your growing collection
Lifehacker:
Windows 7 beta coming in January 2009
Boing Boing Gadgets:
Inflatable outdoor projection screen

Ad wars - Mac Vs PC continues

These are the times when it's great to sit back and be a consumer. I posted a while ago on the new Microsoft PC adverts, which I think are really cool, and also on the South Park take-offs, which are cool in their own unique way. Now, here's the latest from from Mac camp.

Interesting that this is all happening around the PDC and Microsoft showing off Windows 7 and Azure. As Microsoft prepare to take on Google with cloud computing, Apple is busy highlighting the perceived shortcomings of Vista. Is this a war of two fronts that Microsoft might end up losing? Nope, but it's entertaining.

MyTake - The current economic climate is going to force a much harder game from marketeers where the focus is going to be on product, product and product. More specifically, why your product is better than your competitors and what their product is doing wrong. In the end, the consumer will be in quite a good spot, but then again, so will companies that have strong products.