My Apple obsessed brother will probably kill me for putting this on my blog, but I actually think it’s a really great advert. I have to admit, I actually liked the Jerry Seinfeld adverts as well, though I appear to be the only one that does.
I think Microsoft has done the right thing by focusing on the diversity of their audience. For all the criticism we throw at them, they have revolutionised they way we work, live and play and I think that this advert demonstrates that in more ways than one.
MyTake – I think the Apple boys are probably sitting there thinking “bring it on”, because this is what they (Apple) do best. In all honesty, I don’t think that Apple will get drawn in to a war of adverts, I think they’ll probably change their creative, but also lift the bar at the same time. Microsoft have struggled when it comes to marketing, especially on the advertising side, which is interesting considering the PR side of Microsoft is very well run compared to that of Apple. But - Microsoft, pat on the back, it’s a good advert.
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