Let the Android party begin

If you’d have asked me my opinion about the mobile phone industry pre the iPhone, I’d have told you that it needs a good kick up the ass because we’re all sick of hearing about wap and video calling. Then the iPhone came along and set the bar (a far bit) higher and challenged the rest of the market to follow. And followed they have, every other manufacture has produced a so called “iPhone killer” to take on the boys at Apple. The problem is though, it’s not just about the hardware, is it?

Enter Google and their Android. The guys at Google know a killer app when they see one, so you’d probably be fairly safe in saying that Android is going to be the next installment in an already glittering portfolio. The news today is that T-Mobile in the US is going to be the first to show off a handset (HTC) featuring the software at a conference in New York on 23 September.  It’s going to be interesting to see how the media and analysts react to it as this is Google’s play to widen their advertising model.   

MyTake – This is really the best front to attack Apple on. It really doesn’t matter how cool that handset is, if the user-experience is poor, then so is the handset. Google have gone down the same road as Apple by opening up the software to third party developers, which in my opinion was Apple's master stroke. I predict a real clash of the titans type battle between these boys.