The phone that changed the world just might win the US election

OK, a lofty claim, but the iPhone might do just that for the Obama campaign. A new application developed for Apple’s runaway success allows users to rally the troops in so called swing states. Called "Call Friends", the idea is simple – you call your friends around the country in order to get as much support as possible. The application puts a structure and tracking mechanism around this idea, letting users make notes on who they have called, where they live, how they will be voting and even if they need a reminder on election day. 

But…there’s more. The app also provides up to date information and news from campaign HQ, plus a whole host of talking pints, video and photos to help convince in the most stubborn of pals. Obama, as I have previously posted, is very active in the online space and this could be the thing that tips it over the edge, alongside his other activities on YouTube and Facebook. 

MyTake – You go where the audience is, and guess what, they’re online. The iPhone blew the mobile web market wide open with its easy-to-use software, big screen, speed and more importantly, the SDK.  This is probably the smartest move to date by either party, tunneling through from the web to the phone, opening up the range of influence and taking that right up to the voting booth in the hands of countless voters.