20 Oct 2008

Introducing...Sackboy

There aren’t many game characters that truly last the test of time, in fact I can only think of a handful: Mario, Sonic, Lara Croft, Master Chief…… But according to Sony PlayStation, the newest kid on the block might be a little rag doll by the name of Sackboy. Developed by a little known UK outfit called Media Molecule, Sackboy is the hero of Little Big Planet and Sony has pinned their reputation on this little guy becoming the next big thing in gaming. 

Being pushed around in the console market by Nintendo, PlayStation are looking for Sackboy to help claw back some of the more casual gamers that Nintendo has charmed with the ever-popular Wii console. The game is remarkably straight forward – echoing the look and feel of a bygone era, you move left and right, jump over things and collect stuff as you go – sound familiar? The killer app for the game is the social networking element, which lets you design your own levels and customising characters that you can share with friends.   

MyTake – The Wii captured hearts with its quirky controls and the customisable gameplay, bringing back a greater sense of “clean fun” to gaming which encouraged more people to get in to gaming. In addition, it cannot be forgotten that Playstation were the pioneers when it came to attracting non-gamers through titles such as SingStar. Having said that, it is very, very difficult to come up with a character that you can be confident in and put your brand reputation behind. Watch this space..and this video….cute, isn’t he? 




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