Ad wars - Mac Vs PC continues

These are the times when it's great to sit back and be a consumer. I posted a while ago on the new Microsoft PC adverts, which I think are really cool, and also on the South Park take-offs, which are cool in their own unique way. Now, here's the latest from from Mac camp.

Interesting that this is all happening around the PDC and Microsoft showing off Windows 7 and Azure. As Microsoft prepare to take on Google with cloud computing, Apple is busy highlighting the perceived shortcomings of Vista. Is this a war of two fronts that Microsoft might end up losing? Nope, but it's entertaining.

MyTake - The current economic climate is going to force a much harder game from marketeers where the focus is going to be on product, product and product. More specifically, why your product is better than your competitors and what their product is doing wrong. In the end, the consumer will be in quite a good spot, but then again, so will companies that have strong products.

Mac Vs PC...and Linux

I don't actually have a reason for this post other than the fact that I think these (the videos below) are pretty funny. I'm a pro PC and pro Mac guys and I love my PC and my Mac, but the boys from South Park have got a point....

 MyTake - a good advert can sporn many parodies and good parodies tend to go viral. If you've got a good idea at the center of your advertising campaign, the that can inspire a whole host of reactions and interpretations and it's these interpretations that spread your ideas far and wide. 

Chrome up your PC, but not your mac

Just Another 24 Hours posted on his first experience of chrome. You can read it here.

I am yet to have my first chrome experience, when I tried to download it on my mac last night, they er.... well, they haven't built it yet.....

Ring ring, Ca-ching, ca-ching

The apple still tastes sweet - at least, that's what budget sheet says. Steve and co saw record profits up 57% in the three months to the end of December manly lifted by demand for Mac computers and iPhones. That's right, for everyone that wrote it off as a Newton, there's a van round the back giving away large portions of humble pie.

the BBC reports "Sales of its iPhone, released in June last year, reached 2.3 million and lifted its earnings to $1.58bn (£806m), up from $1bn a year ago."

My take - Steve, you deserve a knighthood - as does Mr Wasniack and the rest of the Apple boffins. It ain't easy being that cool, but hey, someone has to do it.

Mac grabs some air and takes us to the movies

The Apple innovation show marches on with Steve Jobs yesterday unveiling the world's thinnest laptop, which is just 1.93cm at it's thickest point. The laptop, called the MacBook Air, wasn't the most interesting part of the keynote - Apple also announced an online film rental service for iTunes giving users access to almost ever major studio film.

Although it's just in the US at the moment, Steve said "We're dying to get this international as well," hinting that it would roll-out worldwide later in the year.

See BBC's article on Apple's biggest launches to date: http://news.bbc.co.uk/2/hi/technology/7189218.stm