Apple’s journey into the top three US retailers has come of the back of worldwide take-up of the service, mainly due to the phenomenal success of the iPod. But this is not to downplay what has been achieved in terms of brokering deals with the major record house – not an easy thing to do.
MyTake – iTunes is everywhere and if you think about the power of what is a solid distribution model, Apple are in a pretty sweet spot. In addition, not only do they have a great distribution model, it’s a model that gives you what you want, when you want AND it’s customisable. Thinking about the true nature of content sharing, iTunes is the perfect personal content aggregator, only it’s not run by a (ro)bot, it’s run by you.
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