The Sleeveface phenomenon

Yes, it's just a fad, but it’s a cool, creative fad. Sleeveface, which started in a Cardiff bar and since become a global phenomenon, involves people putting record sleeves in front of their face and taking a picture - so the face on the sleeve becomes theirs, check out the pic.

John Rostron is one of the original guys behind it and said it all started when he and some mates were DJ-ing at Cafe Bar Europa in Cardiff. They started to mess around with album sleeves, holding a couple of them up in front of their faces. A couple of pictures later, Sleeveface was born.

Now with its own website and a strong presence on Facebook, something that started as a few mates messing around has fans in the USA, France, Germany, Japan, Russia, Iceland, Israel and the UK all posting Sleeveface pictures.

MyTake – This is exactly what User Generated Content is all about – fun, inclusive and shareable. I also love the fact that they have started a Social Network within a Social Network through their Facebook page. Older generations often question the worth of the Social Networks, but by asking that question, they have already missed the point – the answer is simple – there doesn’t need to be a point.