Tune out and log on

A new survey by UK-based analyst The Future Laboratory has revealed that nearly 25 per cent of 18 to 25-year-olds have ditched the TV in favour of networking on the web. The research also found that 22 per cent said they wee playing less video games, while 25 per cent spent more time instant messaging.

MyTake – The battle for eyeballs is become fierce and TV is going to lose-out if it can’t offer a bigger variety of content. Since the advent of digital we’ve had a lot more choice in what we watch in terms of free-to-air and the pay-to-view guys have been making inroads for years with movies and sports, but they still can’t offer the depth and breadth of content that the internet can. They need to stop thinking linier and start thinking access – they need to provide content on an “I want” basis, just as the net does. The big thing in TV’s corner – they have some killer content, they just need to change the distribution model.