Are they listening?

Warning to some of my more conservative readers, this video contains more profanities than an episode of Gordon Ramsey's The F Word featuring several big brother contestants..... but it's damn funny.

I was actually in an interview a few days ago taking about launching new technology products and touched upon the issues raised in this video. Take a look and I'll explain.



As much as we'd like to try and deny it, there's a lot of truth in that video. In the interview I was talking about before the video, I was talking about the numerous technology and internet launches that promise the world, don't deliver and use use an Australian phrase "shoot throw like a Bondi tram". Some of the most successful gadgets or internet start-ups are those that are based on real customer insights, those that understand the needs and wants of that audience and then delivers them in a simply, easy-to-use, shiny box.

MyTake - Brands do need to start and listen a hell of a lot more and they need to respond to their audiences, both in the form of conversation and in the resulting products. Social media is probably to most effective testing pool in the world, when it comes to product development brands don't really have a more transparent tool at their disposal.