Facebook me sweetie

OK, more survey stuff, but it's interesting! This time it's a survey about couples publicly dumping each other online. The survey is by a company called Swizzels Matlow, that makes sweets/candy/lollies (UK/US/AUS) so I'm not too sure of the actual link...... "We're sweeter than your sweetheart"??

That aside, the findings are interesting. a whopping 48 per cent of under 18's have publicly dumped their significant/not-so-significant other via social networks like MySpace and Facebook. Add to that that 18 per cent of 22-30 year-olds are guilty of the same crime and you've got some juicy figures.

Now, having dug-up a bit more info online, I've actually found the reason for the survey (see, proper blog this) and it's actually quite cleaver. Swizzels Matlow is the producer of a certain rather popular and retro type of sweet/candy/lollies called Love Hearts - you know, "Hug me" "Flirt" and guess what? They are in negotiating with Facebook to include "Facebook me" and.... they've timed the whole lot with Valentine's day - big pat on the back guys and gals.

MyTake - brilliant piece of PR using a tried and tested tactic. The findings themselves are really interesting if not that astounding. It's proof that more and more of our everyday life is being conducted through Facebook. I remember when the stories about "text dumping" started to come out years ago and guess what - that was way after the tipping point for texting. So guess what, Facebook has tipped.