For me, Barack Obama represents change on a number of different fronts, but it’s his latest move in the online space that's interesting me. According to an email sent from the senator's campaign manager to Obama’s supporters, the name of the senator’s running mate will be emailed to all those subscribing to the email service, letting them “be the first to know”.Who knows exactly what “be the first to know” means, but if taken literally, the announcement of one of the biggest pieces of news in one of the most eagerly anticipated elections could be floating round cyberspace before it hits the print or broadcast media – what a thought. This type of thing usually never happens when it comes to such big campaigns, but it demonstrates the forward-thinking nature of the team behind it. They are understanding the power of the medium and using it.
MyTake – I doubt that they will announce such a huge piece of news via email then wait for the rest of the media to find out. I think that they will have a number of well timed embargoes in place for media to run the story as the emails are sent out, if not before. But, what a great move by team Obama. It’s certainly going to get the numbers on that email service up to dizzy heights and create a groundswell of online noise. What was the email address?
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