I'll have an iPod with the lot, thanks....

Is Apple about to change the music game again? Jobs and co are apparently working on a deal to offer fee access to the entire iTunes music library based on a premium-purchase model for the iPod and iPhone. Basically, you pay a bit more cash for iPod/iPhone and you get the music for free…or maybe at a reduced cost. Details aren’t clear at the moment, but it seems to be similar to mobile phone plans as in the more you pay for you plan, the more free stuff you get.

Another rumour doing the rounds is that there could be a subscription model on the cards for the iPhone, again no details have been released, but it would make sense for them to extend their music model into that sector, which is largely dominated by the telcos.

MyTake – Is there no stopping the juggernaut that is Apple? These guys innovate like the rest of us breath. Once again, the power of the platform (iTunes) could breath new life into the record industry by opening another way for customers to purchase music. Companies are finally coming to terms with the actual worth of content and I think that this is something that consumers will welcome. At the end of the day, it’s about empowering us with choices and options, and the more choices and options we have, the more records you’ll sell.