18 Mar 2008

No money for new Nails

Following in the footsteps of the likes of Radiohead, Nine Inch Nails have offered their latest album as a free download and also deliberately leaked it onto file sharing networks. The album, entitled Ghosts I-V, is available as a free download with an extended high-quality version available for US$5. On top of that, fans can also order the CD for US$10 or get tow "deluxe" versions with photography and a blu-ray disk for $US75 and $US300.

On his blog, lead singer Trent Reznor said “We believe BitTorrent is a revolutionary digital distribution method, and we believe in finding ways to utilize new technologies instead of fighting them."

MyTake - Not all content is created equal and the recording industry needs to understand this. By offering a number of different variants, the value of the content becomes clearer, you get why you are paying 5 bucks for the high-quality version, you get why you need to pay for the Blu-ray dick - because the content is worth more.

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