5 Mar 2008

i(pod) of the tiger….give me two more!

Personal trainers, love them or hate them, they usually get results for you. But not everyone likes to have some muscle-moulded bloke or whippet of a women screaming “One more! One More!” at them. Well, there could be a new choice on the horizon. As part of the Nike + iPod partnership, the fruit ‘n’ swoosh duo are working with a number of gym-equipment manufacturers, including Fitness, Precor, Star Trac and Technogym, to make their equipment compatible with the Nike + iPod system.

The result would see gym goers hooking up their iPod Nanos to a piece of gym equipment, record their workouts then upload the results to the nikeplus website. Presumably, this would then allow them to analyse the results and help with their next workout session.

MyTake - It’s very interesting to see that more and more personal data is being captured by us, the individual. More and more aspects of our lives are being digitised for us to review, analyse and share as we choose – in this case you could imagine mates gloating about their calorie-busting sessions, or 20 minute sprints, hey, there could even be a Facebook app in there. Through the different tools out there, it seems we are creating almost real-time digital versions of ourselves - what we like, what we feel, what we want, and now, how hard we are exercising. The more of us we have out there, the easier it is for others to interact with us, which is the true power of the social network. “Alan is….”

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